Since 1995, Casa Cuervo commissioned top Mexican artists the Reserva de la Familia package design. The work of artists such as Carlos Aguirre, Betsabé Romero, Pablo Vargas Lugo among others, are now part of the Reserva de la Familia box collection. This year, Jorge Méndez Blake created a unique piece based on the landscape surrounding his hometown. 

Polka documented this event, as part of a video series that will present the evolution of this artistic intervention.