Since we started working for Clinique, we’ve been testing different ways to reach millennials on a very volatile market. Last summer, Clinique asked us to launch a full contact campaign to target university students across the country. We conducted a series of events in the largest 11 university campuses in Canada. Events included games, product trial, web contests and Instagram enrolment. To execute this, we gather a team of 90 ambassadors to activate in our booths during universities orientation week. Additionally, to build a database, we designed and conducted a web contest on which the winner traveled to attend as a VIP to the Pacha night club closing party in Ibiza Spain. The promotion impacted more than 115,000 students and Clinique Instagram followers increased in 20%. More than 3,800 persons signed up to our database.
This video shows an event we conducted at Sephora stores, working with beauty bloggers.